Qantas to give green light to Project Sunrise
Qantas will be going ahead with Project Sunrise, according to Australian media reports following a memo to Qantas International staff. This comes as the hard deadline for an A350-1000 order approaches at the end of March, and Qantas considers creating a new pilot contract if current union negotiations fail.
Aside from the expected Sydney/Melbourne to London, New York, Paris and Frankfurt routes, the direct route opportunities are vast by pure connecting traffic volumes.
Brisbane is a large Australia – Europe/US market, with trade links and tourism to the Gold Coast attracting strong connecting passenger flows. This week, Qantas added San Francisco from the airport, and it is certainly possible A350-1000s may also come to Brisbane Airport to up-gauge thicker ultra-long haul 787-9 routes. Ultimately, any ultra long haul route must command a sufficient fare premium, in order for yields to be high enough to make a profit.