Loganair starts Isle of Man – Manchester; a market of 173,300 last year
Loganair began Manchester – Isle of Man on 30 March. The 109-mile service, with a block time of 45 minutes each way, operates daily except Saturdays. It uses the 49-seat Embraer 145 with the following schedule:
- IOM – Manchester: 1420 – 1505
- Manchester – IOM: 1535 – 1620
Loganair replaces flybe to Manchester, a stable market
Loganair’s new offering replaces defunct flybe on the airport-pair, which operated it for many years. However, OAG Schedules Analyser shows that total seats remained almost unchanged between 2010 and 2019 – with just 2,000 added, a CAGR of 0.1%. 2019 ended with 236,200 seats. In contrast, passenger traffic grew by a CAGR of 3.3%, with 173,300 passengers last year. Clearly, seat load factor grew meaningfully in itself in this period.
IOM – Manchester seat load factor only 74% in 2019
Yet, the average seat load factor of IOM – Manchester was only an estimated 74% in 2019. This is clearly low in itself, although it naturally tends to be lower for higher frequency regional operations, which are theoretically counteracted by higher fares for the convenience. This 74% is the consequence of flybe’s four-daily service designed for business travellers (full day trips were available in both directions), the island community generally, and onward services beyond Manchester.
IOM – Northwest England development
The UK’s CAA data shows that 428,000 flew between the Isle of Man and Northeast England last year, up from 266,800 since 2010, a CAGR of 4.8%. Liverpool has grown the most (CAGR of 7%), and the Merseyside airport ended 2019 with 254,300 IOM passengers and a 59% share across the Northwest. This is up from 50% in 2010.
easyJet started IOM – Liverpool in May 2010. Given Covid-19, it is unknown if easyJet will operate its planned 11-weekly service in S20, flat over S19. Just about visible in the figure above is Leeds Bradford. Manx2 operated this until January 2013, variously using the Dornier 228, Jetstream 31, and LET-410. Loganair began a 12-weekly IOM – Liverpool service, replacing flybe, on 12 March 2020, again using the Embraer 145. Loganair now plays a key role in this broad market.