JetBlue adds 30 new routes; big focus on Florida, Newark, Philadelphia

JetBlue adds 30 new routes; big focus on Florida, Newark, Philadelphia (2)

JetBlue is to start 30 new routes, with most from this August and October.

All but two routes will have direct competition in the week JetBlue begins, while 18 will have at least two competitors. There will be quite a lot of direct competition, even though frequencies are currently depressed given coronavirus, sometimes dramatically so.

Newark will see nine new routes, including transcontinental services to San Francisco, Los Angeles, San Diego, Las Vegas, and Phoenix.  JetBlue will add up to 105 weekly services at the New Jersey airport, equivalent to 15 daily flights.

Florida features 18 times in these 30, including big expansion from Philadelphia, long sectors to Portland (OR), San Francisco, and Seattle, and various new routes to the likes of Cleveland, Pittsburgh, and Providence.

Summary of JetBlue’s new routes

Routing Start date Weekly frequency (up to) Direct competition only (weekly frequency)*
Fort Lauderdale – Pittsburgh 1 October 7 Southwest (9), Spirit (14)
Fort Lauderdale – Portland (OR) 1 October 2 None
Fort Lauderdale – Seattle 1 October 3 Alaska (7)
Fort Myers – Cleveland 1 October 7 Frontier (7), Spirit (3)
Fort Myers – Providence 1 October 7 None (Frontier from November)
New York JFK – Dallas DFW 23 July 14 American (see footnote)
New York JFK – Detroit 23 July 14 Delta (14)
New York JFK – Minneapolis 6 August 14 Delta (28)
New York JFK – St Thomas 1 October 2 Delta (1)
New York LGA – Fort Myers 6 August 7 American (1), Delta (20)
New York LGA – Tampa 6 August 14 American (1), Delta (27)
Newark – Austin 6 August 14 Spirit (7), United (34)
Newark – Charleston 23 July 7 United (7)
Newark – Jacksonville 23 July 7 United (7)
Newark – Las Vegas 6 August 14 Frontier (7), Spirit (7), United (42)
Newark – Los Angeles 23 July 21 Alaska (7), United (27)
Newark – Phoenix 6 August 14 American (21), United (26)
Newark – San Diego 6 August 7 Alaska (7), United (6)
Newark – San Francisco 23 July 14 Alaska (7), United (28)
Newark – Sarasota 6 August 7 United (7)
Orlando – San Francisco 1 October 7 Alaska (7), United (21)
Philadelphia – Fort Myers 6 August 7 American (21), Frontier (9)
Philadelphia – Orlando 6 August 14 American (46), Frontier (21), Spirit (21), Southwest (19)
Philadelphia – San Juan 6 August 7 American (7), Frontier (7), Spirit (14)
Philadelphia – Tampa 6 August 7 American (41), Frontier (9)
Philadelphia – West Palm Beach 6 August 14 American (23), Frontier (2)
Tampa – Providence 1 October 7 Southwest (7)
Tampa – Washington DCA 1 October 7 American (29), Southwest (14)
West Palm Beach – Chicago ORD 1 October 7 American (7), United (14)
West Palm Beach – Pittsburgh 1 October 7 Allegiant (2)
Source: OAG Schedules Analyser and each airline’s website. *Based on the same week that JetBlue starts. Many routes will also have indirect competition, whether Miami for Fort Lauderdale, other New York airports, Punta Gorda for Fort Myers, Latrobe for Pittsburgh, and so on. As a result of coronavirus, some frequencies are temporarily down significantly and some airlines have pulled service in this week entirely. For example, in the week JetBlue starts New York JFK – Dallas DFW, it’ll have no direct competition as American won’t operate then (as of now). A month later, however, this airport-pair will have American at 28 weekly and Delta with 20.

Newark ranked sixth in JetBlue’s network last year; now big development 

JetBlue’s Newark additions – Austin, Charleston, Jacksonville, Las Vegas, Los Angeles, Phoenix, San Diego, San Francisco, Sarasota – will play a key role in this airport growing strongly in the carrier’s network.

Newark had ‘just’ 5% of JetBlue’s total seats last year, with 10 routes to Boston, Florida, and the Caribbean. 

Newark ranked sixth in the airline’s network by seat capacity, behind San Juan but ahead of West Palm Beach.

JetBlue adds 30 new routes; big focus on Florida, Newark, Philadelphia

Source: OAG Schedules Analyser.

Philadelphia’s all brotherly love with five new JetBlue routes

JetBlue began Philadelphia in 2013 with a 35-weekly service to Boston.  This remained the case until 2015, when Fort Lauderdale was added.

Philadelphia has been a two-route airport for JetBlue for years, yet seats have grown strongly – albeit from a small base – ending last year with almost 650,000.

The addition of five new routes – all to Florida and Puerto Rico – is key.  It follows Frontier increasing Philadelphia – Orlando to six-daily and Tampa to three-daily from this coming December.

Stephanie Wear, Philadelphia’s Director of Air Service Development and Cargo Services, told “I’m thrilled that not only is JetBlue coming back in July [following a temporary suspension given coronavirus], they adding five new destinations for our passengers in August.

“The public is becoming more comfortable with flying again and we are seeing our passenger counts rise every week. The destinations JetBlue offers from Philadelphia are very popular with our leisure and VFR travellers. JetBlue’s return gives the public even more reasons to make PHL their airport of choice.”

JetBlue’s Florida seats, excluding New York/Boston, continues to grow strongly

Florida accounted for 45% of JetBlue’s total seats last year.  The state has been – and will always be – crucial to the carrier.

While service to New York and Boston was – obviously – fundamental, JetBlue’s seats from Florida to places other than New York and Boston have also developed strongly.

While such seats amounted to 4.8 million in 2010, they grew to 13.3 million last year – a very respectable CAGR of 10.7%.  The addition of so many non-New York/Boston routes to Florida in this announcement demonstrates the growing importance of this market to JetBlue.

JetBlue adds 30 new routes; big focus on Florida, Newark, Philadelphia

Source: OAG Schedules Analyser.


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