KLM to restart Southampton; will have 44 two-way connections over Amsterdam

KLM to rebegin Southampton; will have 44 two-way connections over Amsterdam

The Fokker 70, as in this photo, initially operated KLM CityHopper’s Amsterdam – Southampton service from May 2016, just as this aircraft operated many of the airline’s UK services. But it transferred to the Embraer 175 from early the following year, and remained until the service ended. Now KLM will relaunch Southampton following the end of flybe, with this market previously seeing up to 234,000 passengers.

KLM has announced that it will be relaunching Southampton with a once-daily service from 31 August. 

The 450-kilometre service will be operated by KLM CityHopper’s fleet of 88-seat Embraer 175s.

This comes after Southampton – Amsterdam’s upheaval: after many years, the route was unserved following the end of flybe in March this year.  And KLM ceased the route in March the previous year.

2017 was peak year for supply

Southampton – Amsterdam had almost 229,000 two-way seats last year, OAG Schedules data shows, down by over one-fifth YOY because of KLM’s end.  

flybe’s capacity increase of 9% last year was the start of it clawing back removed capacity following the arrival and growth of KLM. 

The peak year for both airlines combined was 2017 with almost 332,000 seats – a significant volume. In this year, both airlines had up to six daily flights on this airport-pair.

KLM to rebegin Southampton; will have 44 two-way connections over Amsterdam

Source: OAG Schedules Analyser.

Maximum SLF of 80%, but average of 68% since 2010

Passenger volume – point-to-point and connecting – totalled 178,000 last year, according to UK CAA data, meaning Southampton – Amsterdam had an average seat load factor of 78%.

It is noteworthy that the SLF in 2017 was just 69% – the lowest since 2013. It seems flybe was primarily responsible for this low result.

In 2017, KLM almost doubled seats while flybe’s volume grew too, pushing airport-pair capacity up by 71,000 YOY.

Clearly, it would be expected that average fares would suffer and that SLF would rise accordingly. But SLF fell as passenger volume ‘only’ grew 22% against 27% for seats.

To help to counteract this, flybe cut seats sharper than it had added them, with SLF rising to 80%.

Yet, this airport-pair has often had low SLFs: pre-KLM, flybe averaged just 64% between 2010 and 2017. What we do not know, of course, is average fares, and how the financial performance would have changed had frequencies been reduced to increase SLFs.

KLM to rebegin Southampton; will have 44 two-way connections over Amsterdam

Source: OAG Schedules Analyser.

KLM’s old timings to/from Southampton…

At its peak, KLM had up to 12 weekly services to Southampton, although once-daily was common at times.

In late 2018, its schedule was as follows, with this primarily designed for very strong connectivity over Amsterdam but also enabling day trips to Southampton.

The following scheduling pattern is very common across KLM’s UK services for connectivity reasons.

From Amsterdam: Departure time Arrival time To Amsterdam:
departure time
Arrival time
Monday-Saturday (excl. Thursday) 0840 0850 0920 1135
Daily (excl. Saturday) 1640 1650 1720 1935
Source: OAG Schedules Analyser.

… will be the same times this time, but evening only for now

Interestingly, the timings of KLM’s relaunched service will effectively mirror its previous service: arriving into Southampton at 1645 and arriving back into Schiphol at 1935.

It is inevitable – and likely very sensible – that KLM will at some point add a second-daily service for strong point-to-point demand and connections. And very likely an early morning service, as before.

In 2018, 61% of KLM’s Southampton passengers were local

In 2018, when KLM had just over 100,000 seats to/from Southampton, the carrier transported an estimated 89,100 passengers, OAG Traffic Analyser suggests – a SLF of ~89%. 

An estimated 54,700 were point-to-point, while 34,400 connected over Amsterdam, with core markets being Brussels, Geneva, Hannover, Frankfurt, and Hamburg. 

Indeed, previous research by anna.aero shows that most Germany is the top country for KLM passengers to/from the UK.

With KLM’s relaunched service, 44 destinations connectable on two-way basis

KLM’s timings for its once-daily service may appear odd, but it is all about connectivity over Amsterdam – with its 1635 departure from Schiphol and 1935 arrival back corresponding with core arrival and departure banks.

KLM to rebegin Southampton; will have 44 two-way connections over Amsterdam

Source: OAG Bank Structure.

In fact, based on October 2020 OAG data, KLM’s Southampton timings will enable two-way connectivity to 44 destinations, albeit all within Europe due to its once-daily frequency.

KLM to rebegin Southampton; will have 44 two-way connections over Amsterdam

Source: OAG Mapper.


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