JetBlue announces LAS, LAX, SFO, and CUN from Hartford

JetBlue announces LAS, LAX, SFO, and CUN from Hartford

JetBlue won’s Route of the Week award back in 2016 for the launch of its Fort Lauderdale to Santa Clara, Cuba, service. This was the first scheduled service between the US and Cuba for 55 years. Now, it has revealed four new routes from Hartford for W20, adding to its transcontinental push and pursuit of the leisure dollar.

JetBlue has today (22 September) said that it will start four new routes from Hartford: to Cancun, Las Vegas, Los Angeles, and San Francisco.

These four markets had over 365,000 passengers last year, OAG Traffic Analyser, using MIDT booking data, shows.  86% were indirect. 

Last year we showed how underserved Cancun is from the US in terms of non-stop service, with over three million flying indirectly.

JetBlue’s four new routes add to multiple other leisure-driven services it has announced recently in its understandable pursuit of the leisure dollar given stronger demand from this segment.   

And they are the latest in its transcontinental push, with others including Los Angeles to Charleston, Raleigh Durham, Richmond, and West Palm Beach, and Fort Lauderdale to Palm Springs

It will be interesting to see how many of these routes continue – or at least continue at the frequencies they begin with – when demand in JetBlue’s core markets begins to return.

Routing Start date Weekly frequency Direct competition (WF)*
Cancun 19 November 7 None
Las Vegas 18 December 7 None
Los Angeles 18 December 7 American (3)
San Francisco 18 December 7 None
Source: airline websites and OAG Schedules Analyser. *In the week JetBlue begins.

JetBlue will have the most destinations from Hartford

Hartford’s non-stop seats totalled almost 8.2 million last year, OAG schedules data shows, up by a CAGR of 1.6% since the turn of the decade.

American was the airport’s top operator by two-way seats last year, with just shy of two million for a 24% share.  It was followed by Southwest, Delta, and JetBlue. 

JetBlue had almost 1.1 million seats, for a 13% share – down slightly in the preceding years given virtually no growth for nearly half-a-decade.

JetBlue began at Hartford in 2010 with routes to Fort Lauderdale and Orlando, with these joined in 2012 by San Juan and West Palm Beach and by Fort Myers and Tampa in 2013.

Washington National, the only very business market for JetBlue from Hartford, started in 2014 and lasted until 2019.

With JetBlue’s four new routes today, it will serve 10 destinations from the Connecticut airport, the most of any operator. 

In the week starting 18 December, JetBlue will now have 97 weekly departures, up by 52% from 64 in the same period last year. San Juan will be its most-served, with 21 weekly (up from 14 YOY).

JetBlue announces LAS, LAX, SFO, and CUN from Hartford

Data only for core North American airlines. Data combined for American and US Airways and for United and Continental. Source: OAG Schedules Analyser.


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