Jet2 announces five routes to Jersey, joining existing Leeds Bradford
All are new for the carrier except Manchester, which it served for four months back in 2014; it is this that accounts for the Northwest airport’s spike in the figure below.
These five routes will complement Jet2’s long-standing Leeds Bradford – Jersey. In 2019, it carried 12,077 on this, UK CAA data reveals – its lowest in a decade.
Jet2 had a 73% seat load factor to/from Leeds Bradford, well under its system-wide average of 90.9%.
In all, Jet2 will have eight weekly frequencies across these coming routes. When added to direct competition, they’ll have 28 weekly – down from 34 in 2019.
East Midlands will now have more flights.
|Routing: Jersey from…||Start date||Weekly frequency||Direct competition (WF)*||WF in the same week in 2019**|
|Birmingham||22 May 2021||1||Blue Islands (10)||flybe (16)|
|East Midlands||22 May 2021||1||Blue Islands (7)||flybe (7)|
|London Stansted||22 May 2021||2||None||None|
|Manchester||20 May 2021||3||easyJet (3)||flybe (8)|
|Newcastle||22 May 2021||1||None||easyJet (3)|
|* In the week Jet2 begins. ** For comparison purposes. Source: airline websites and OAG Schedules Analyser.|
Jersey – Stansted unserved since 2019
Of these five routes, only Stansted wasn’t served last year; it was last operated by Aurigny in 2014.
Birmingham and East Midlands were last operated by flybe in 2019; Blue Islands has since taken over them.
flybe was the sole operator from Manchester between 2015 and 2018, until easyJet joined it in July 2019; it supplements the LCC’s well-established Liverpool.
Newcastle, meanwhile, was operated by flybe until 2013, with easyJet then beginning it.
easyJet ceased Newcastle – Jersey in 2020 as a result of closing its Northeast England base (along with Stansted and Southend).
Jet2 coming; 191,000 passengers in 2019
The four Jersey routes that were served in 2019 collectively had 191,000 passengers, down from a high of 233,000 in 2010.
Nonetheless, this 2019 volume was the third-highest since 2010 – despite no Stansted. This performance was for one reason: easyJet starting Manchester, which grew airport-pair traffic by one-third YOY.
However, SLF on Manchester – Jersey (with both flybe and easyJet combined) was just 72% last year, the lowest of the four routes.
While SLF is just one element of performance and reflects airline business model, pricing, and much more, Newcastle was 83%, Birmingham 80%, and East Midlands 73%. This is based on UK CAA passenger traffic related to OAG seat data.
Manchester and East Midlands were significantly larger in size earlier in the decade due to bmibaby – remember them?