Routes Reconnected: Salvador focuses on international connectivity over city using Gol’s hub

Salvador focuses on international connectivity over city using Gol’s hub

Forte de Santa Maria in Salvador, Bahia, has most of its original 17th Century structure. Towering nearby are many skyscrapers, making an exciting juxtaposition of old and new. Source: Prefeitura de Salvador.

Salvador has a long relationship with GOL which has become even stronger.

“Salvador Bahia was selected by the carrier for its northeastern hub,” Mauricio Mascarenhas, the airport’s Airline Business Analyst, tells us.  “It connects 25 destinations across the country, powered by the growth of leisure and VFR demand between northeast and south Brazil.”

GOL’s growing interest in Salvador is because of its central location and proximity to almost every major Brazilian city.  This feed opportunity could be significant for international airlines. 

“With daily connection banks since October, opportunities are opening up for international airlines to optimise costs and reduce offered journey time to all Brazil via Salvador,” Mascarenhas.

Salvador: development aided by $18 drop in Brazil’s international passenger fee

Salvador’s international development will be aided by an $18 drop in Brazil’s international passenger fee. As Marc Gordien, Salvador’s Chief Commercial Officer says, “this is a significant step to gaining further competitiveness in Latin America.”

This adds to other recent developments, including Brazil removing foreign ownership restrictions in 2019. 

“The ongoing reforms combine to create a highly dynamic market… it’s extremely encouraging,” said Gordien.

“After last year’s nomination as the Most Sustainable Airport in Brazil, we are very confident that Salvador will be a leading actor of a sustainable recovery in Brazil.”

Salvador focuses on international connectivity over city using Gol’s hub (2)

Salvador is Brazil’s fourth-largest city and the capital of Northeast Brazil.

Salvador, Brazil’s most resilient market

Since September, life has been returning to normal in Salvador, helped by public and private stakeholders promoting safety protocols.

“All tourism players in Bahia – from major international hospitality chains such as Iberostara and Grand Palladium to local specialty restaurants – are ready to host visitors with world-class safety standards,” says Marcus Campos, Airline Marketing Manager.

“Salvador has proven one of the most dynamic demand markets, with traffic close to 60% over the same period last year, and average load factors close to 80%,” says Campos.


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