Routes Reconnected: Billund welcomed two new routes during coronavirus
Billund Airport welcomed not one but two new routes this year during coronavirus, with Wizz Air providing twice-weekly services to both Larnaca and Bacau.
“More than this,” Jesper Klausholm, Billund’s Head of Airline Relations and Marketing, told us, “When Europe’s borders briefly opened in mid-July, 70% of our route network quickly returned. And our charter operators had more than 90% load factors despite an extremely short sales period.”
Billund is positioning itself as an increasingly important inbound destination. “We’re located in a lovely tourism area, and our catchment offers great and untraditional natural attractions,” Klausholm says.
This is an antidote to the crowds experienced elsewhere, Klausholm says, with oyster safaris, UNESCO sites, learning to roar like a true Viking, and, of course LEGOLAND Billund Resort.
Billund keen to get Munich, Zurich, Barcelona, and Madrid
But it’s not just inbound demand. “Our analysis tells us that 1/3 of our market [outbound] is willing to fly immediately after the world reopens and another 1/3 will follow a couple of months later.”
Where could be on the horizon for new routes? “Of course, due to the situation, it is difficult for us to predict which markets will be unserved in the coming year.”
However, Klausholm unhesitatingly says that Munich, Zurich, Barcelona, and Madrid, in particular, all “have great potential.”
“These markets hold great numbers of business as well as leisure travellers, and we are of course able to back up the routes with outbound travel agent support as well as marketing activities promoting the Billund as a destination.”
Billund retains both the Routes Europe and World Routes champion titles, in its size category, for another year.