Routes Reconnected: Łódź targets leakage to show real market demand
Łódź – pronounced woodge – is located almost exactly in the centre of Poland. It is the country’s third-largest city with 690,000 people, only 10,000 fewer than Krakow. And the Financial Times chose Łódź’s Special Economic Zone as the best in Europe and third in the world.
“Łódź is an undiscovered gem,” Artur Fraj, the airport’s Commercial Director (CCO) and Proxy, told us. “The city was founded on the concept of four equal nationalities: Polish, Jewish, Russian, and German. These roots still influence the city, architecture, atmosphere, and inhabitants.”
And it’s a place that people are increasingly noticing, with it achieving Best in Travel by Lonely Planet for its value and transformation, while CNN Travel said it is one of Poland’s most beautiful places.
Łódź: charter flights “keenly awaited” to Bulgaria, Greek islands, Turkey
The UK, Ireland, and Germany – where the biggest Polish diaspora are located – are naturally Łódź’s top markets on a VFR basis, Fraj said. Scandinavia is also strong for the same reason, but interestingly “also because Scandinavian business is very strong in Łódź.” Ukraine is important too, with over 150,000 Ukrainians in the city.
“Łódź’s inhabitants love traveling and discovering new places,” Fraj said. Key destinations are Bulgaria, Greek islands, and Turkey, with charter flights to them – and Spain and Italy – “keenly awaited.”
Central Lodz is located some 135 kilometres to Warsaw Chopin and 145 to Warsaw Modlin, with significant leakage. This has impacted Lodz’s traffic and network development.
“Crises means more out-of-the-box thinking and looking for new opportunities,” Fraj said, with the airport now using ASM’s airport catchment analytics tool to properly demonstrate leakage and market opportunity to airlines.
And although currently postponed to 2022, Łódź will also be able to seduce as host of Routes Europe. “We invite all of our colleagues and airline and aviation audience to visit Łódź and taste its unique and creative atmosphere.”