Viva Air Colombia jets north from Cali to Barranquilla and Santa Marta
Viva Air Colombia has launched two new routes from its new Cali base: Barranquilla on 3 December and Santa Marta the next day.
Its Cali base joins others at Medellin (its original) and Bogota.
The LCC’s 831-km service to Barranquilla is operated four-weekly and competes with a five-weekly GCA Airlines operation that uses 144-seat B737-400s.
Santa Marta, some 871 kilometres from Cali, sees Viva as the only operator. This route is initially operated once-daily, probably for the Christmas period, but later becomes four-weekly.
Over 142,000 flew Cali – Santa Marta in 2019, booking data obtained from OAG Traffic Analyser reveals. So the obvious opportunity for Viva.
Meanwhile, over 70,000 flew indirectly on Cali – Barranquilla, equivalent to 42% of this market’s traffic. It was decidedly underserved.