Viva Air Colombia jets north from Cali to Barranquilla and Santa Marta

Viva Air Colombia saw clear opportunities from Cali to Barranquilla and Santa Marta.

Viva Air Colombia has launched two new routes from its new Cali base: Barranquilla on 3 December and Santa Marta the next day.

Its Cali base joins others at Medellin (its original) and Bogota.

The LCC’s 831-km service to Barranquilla is operated four-weekly and competes with a five-weekly GCA Airlines operation that uses 144-seat B737-400s.

Santa Marta, some 871 kilometres from Cali, sees Viva as the only operator.  This route is initially operated once-daily, probably for the Christmas period, but later becomes four-weekly.

Over 142,000 flew Cali – Santa Marta in 2019, booking data obtained from OAG Traffic Analyser reveals.  So the obvious opportunity for Viva.

Meanwhile, over 70,000 flew indirectly on Cali – Barranquilla, equivalent to 42% of this market’s traffic.  It was decidedly underserved.

Cali is Viva Air’s third Colombian base after Medellin and Bogota.