Launceston Airport celebrates Virgin Australia launch to Adelaide with spectacular cake
Virgin Australia has begun operating the first direct flights between Adelaide and Launceston in more than 20 years, with the inaugural service launched on 7 September 2021. The route is operated three times weekly on Tuesdays, Thursdays and Saturdays.
“Virgin Australia’s new service is a major win for travellers living in northern Tasmania; introducing a new interstate route with strong pent-up demand,” said Shane O’Hare, CEO Launceston Airport. “We’re confident the new flight path will help stimulate local tourism while providing significant economic support more broadly throughout the state. Launceston Airport is in a unique position to enable restriction-free flying while most other parts of the country remain off limits, and we can leverage our state’s clean, green image as other destinations reopen throughout the year. Not only does the new service open up Adelaide but it also creates easier on-going connections to other cities like Perth. The service comes straight off the back of Virgin increasing capacity from Launceston to Brisbane making Queensland easier to reach for Tasmanians, just in time for the September school holidays.”
Tourism Tasmania estimates that visitors from South Australia stay on average 10.4 nights (in year-end to March 2021), spending approximately $2,058 per person.
Virgin Australia Group Chief Strategy & Transformation Officer Alistair Hartley said: “Virgin Australia is really proud to launch our inaugural direct Adelaide-Launceston services in time for the September school holiday period. We’re the first airline to operate the flights in more than 20 years, so it’s a great day for the regions and Virgin Australia as we plug the gap. Up to 4,200 passengers each month will benefit from the ease of the direct services, creating a gateway between some of the best food and wine, culture and natural wonders in Australia.”
Tourism Tasmania CEO John Fitzgerald said: “Tourism Tasmania is delighted that Virgin Australia has chosen to commence its new Adelaide to Launceston route now, providing a much-needed boost for tourism operators as we head towards the school holidays. Our research shows that South Australians typically stay for an average of 10 nights, and there’s certainly much to explore. Launceston is a vibrant city with a thriving arts and events scene and is the gateway to icons such as Cradle Mountain, the sparkling East Coast, world-class golf courses, stunning mountain biking trails at Derby and one of Tasmania’s best wine regions. We will be supporting the new route with additional marketing activity in South Australia, as we commence the next burst of our Come Down for Air campaign designed to create strong consumer awareness and understanding of what Tasmania has to offer.”