Adieu! The ‘retiring’ Jean-Luc Poiroux, SVP Business Development, Aéroport de Bordeaux writes to anna.aero

Flash back to 2015 when BOD passed the 5 million milestone. “When I first arrived, some 20 routes were served by four airlines. At present, or at least up to the moment this damned virus hit us, Bordeaux was linked to 112 destinations by 34 different airlines.”

We faithfully reproduce here the letter anna.aero received from Jean-Luc Poiroux, SVP Business Development, Aéroport de Bordeaux, who retired this week. Jean-Luc has been a fixture at all the main events – Routes, IATA Slots, and CONNECT, and has been a great friend and customer of anna.aero.

We will miss his warmth, his talent, and wise counsel. We wish him a happy retirement – although we suspect it will not be a quiet one. His letter is full of good advice and foresight – all things which are the mark of the man…

“To all of my colleagues, partners, fellows in air transport, and more widely, all those I have had the pleasure of knowing, I would like to inform you that I stepped down from my position at Bordeaux Airport at the end of November for retirement.

It was with joy and immense interest that I contributed to the growth of Bordeaux Airport in all its business aspects ranging from routes, airline companies, the development of passenger and cargo traffic, property development, retail space, bars, restaurants, car rental and other passenger services, in addition to the implementation of product communication and related operational marketing.

Suffice to say that I have been kept busy in the last three decades or so. I have never felt a moment’s boredom, only an ongoing passion for my work. I am leaving this much-loved platform with the feeling that I have accomplished my duty. When I first arrived, some 20 routes were served by four airlines. At present, or at least up to the moment this damned virus hit us, Bordeaux was linked to 112 destinations by 34 different airlines. During my time the number of retail and commercial partners has tripled. In terms of profit and financial ratios, for this last decade, Bordeaux Airport has been among the top in both France and Europe.

I have not, of course, been the sole contributor to this success and excellent results. Throughout my career here, I have encountered numerous colleagues of the highest quality who have shared with me this faith in air transport, and the immense desire to bring Bordeaux closer to all of those around the globe who need and wish to come here. I am leaving with a sense of faith and serenity, because I know this flame will be kept alive in the hearts and minds of my co-workers and the new chairmanship of the Board of Bordeaux Airport.

I have been helped, naturally, by Bordeaux and its region, even if I take a certain pride in believing that the revival of the magnificent international reputation of our beautiful city, and more generally the south-west region of France, was often nurtured by the excellent and relentless work of the airport teams.

The fact remains that ‘Bordeaux’, as a product, is the most precious of gems and that beyond the image of the wine and châteaux of Bordeaux, the multitude tourist and economic assets of our region make the task of development, if not easier, at the very least pleasant and stimulating. As someone who has roamed the globe in all directions, I firmly believe that Bordeaux and its region could become of the most attractive areas in Europe in the years to come.

None of this can be achieved however, without an international airport worthy of the name. Bordeaux Airport still harbours an impressive potential with great professionals: Cyrielle Clément (Head of Routes Development), Sophie Vergnères (Head of Communication & Operational Marketing) and Hervé Etchénique (Land, propertries and retail Development manager). They all know how to unlock to the potential of our partner airlines and other commercial companies. Not only do they possess unwavering motivation and a high level of expertise, they also share with me the crucial notion that an airport is a business like no other. It is a generator of mobility, a source of prosperity for the local economy, and far beyond that, a booster of fraternity and humanity.

(Carbon-free) planes, not trains…

Current opposition highlights the harm or air pollution that air transport causes. There is no question of denying this. Yet, I am convinced that air transport will have a brighter and more sustainable future than railways – an air transport of the future, which will be transformed by clean, carbon-free energy, sooner than we think.

I have faith in the women and men who are working daily towards this future reality. I also have faith in our directorate team which will remain at the helm of the Bordeaux platform and its development, in particular Simon Dreschel, the new CEO of Bordeaux Airport, and his modern vision of the airport’s role.

Of the work accomplished, I will remember the numerous discussions I had with you all, the members of this fine community of air transport. People with a passion, driven by a spirit of modern adventure, many of whom, beyond the defending the interests of their company and airline, will keep, both literally and figuratively, looking to the skies.

Of the work accomplished, my mind will remain etched with the images of passengers disembarking in Bordeaux Airport, taken in the arms of their parents, families and friends, embraced by their loved ones, greeted in a foreign language by their customers and suppliers, and warmly welcomed with a smile.

The airport will forever be for me the place where humanity and peace come together. From the bottom of my heart, I send you my warmest regards,

Jean-Luc”

“I have faith in the women and men who are working daily towards this future reality. I also have faith in our directorate team which will remain at the helm of the Bordeaux platform and its development, in particular Simon Dreschel, the new CEO of Bordeaux Airport, and his modern vision of the airport’s role.”


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