Bonza launch announcement: Sunshine Coast and Melbourne bases; 25 routes – 80% currently unserved
New Australian low-cost carrier Bonza has announced its route map, airport bases, and head office location. Sunshine Coast Airport will be its home base with an initial two based aircraft and Bonza’s head office. Meanwhile, Melbourne Airport will be Bonza’s second base with two of its fleet of 737 MAX aircraft.
25 routes have been announced to 16 destinations: Albury, Avalon, Bundaberg, Cairns, Coffs Harbour, Gladstone, Mackay, Melbourne, Mildura, Newcastle, Port Macquarie, Rockhampton, Sunshine Coast, Toowoomba Wellcamp, Townsville, and the Whitsunday Coast. The route map accounts for the first five aircraft and Bonza plans to operate up to eight in its first year of operation.
“Since announcing Bonza to the world late last year, we’ve always said we wouldn’t just fly between Australia’s three largest cities and instead give people in the regions more choice,” said Tim Jordan, CEO Bonza. “Today we deliver on that promise, with the largest launch announcement in Australian aviation history. From our two bases on the Sunshine Coast and Melbourne, we will give Aussies more options at ultra-low fares to explore their own backyard. With destinations ranging from Albury to the Whitsundays, travellers will now be able to fly, instead of impossibly long road trips as well as fly direct without a stopover in a major city. Aussies can look forward to enjoying more time at their destination and spending less of their hard-earned cash getting there in the first place.”
96% of routes new to low-cost carriers; 80% currently unserved
From Bonza’s initial route network, 96% of routes will be new to low-cost carriers, while 80% are currently unserved. Therefore, Bonza will open up entirely new markets for destinations across three states – Queensland, Victoria, and New South Wales. The network will increase low-cost carrier operated routes by 40%.
In true Bonza style, its head office at Sunshine Coast Airport won’t be a traditional set-up and instead is being coined the ‘Bonza Backyard’. “The Bonza Backyard at Sunshine Coast Airport provides us with an ideal base for our virtual workforce to come together – just as Aussies do in their own backyards,” said Jordan.
Flights are due to go on sale within the next two months, with Bonza’s first flight targeted for mid-year subject to regulatory approval.