Geneva targets Singapore, Shanghai and Tokyo routes as it seeks to strengthen intercontinental network
The Geneva Airport catchment area is characterised by the presence of a cosmopolitan population with high purchasing power and a strong travel appetite. On the other hand, in addition to being home to the second largest UN headquarters in the world, the region is home to a large number of multinationals and NGOs that are ideal for business travel.
“Travelling for diplomatic activities is essential and cannot be replaced by video conferencing solutions,” says Yves-Daniel Viredaz, Head of Marketing & Business Development, Geneva Airport. “Added to the natural charms of the region, the demand from/to Geneva remains high throughout the year and explains the success of our airline partners on our platform.”
Geneva Airport’s efforts are focused on strengthening its intercontinental network, as the short/medium-haul network is very extensive. “Singapore, Shanghai and Tokyo are in the top three destinations to be developed in Asia,” Viredaz explains. “Boston, Los Angeles, Miami, Chicago and Sao Paulo have a high potential on the North and South American continent. In Africa, Dakar is still missing from Geneva Airport’s network and could be served soon.”
Following the pandemic, almost the entire network has been restored, including long-hauls. Qatar Airways has recently resumed service on the Doha-Geneva route, as well as Royal Jordanian on the Amman-Geneva route. Meanwhile, several new seasonal leisure-oriented routes have been launched for this summer, including Enfidha in Tunisia and Chania in Crete.
“An incentive scheme has been in place since the beginning of the health crisis for the resumption of long-haul routes,” Viredaz adds. “We also have strong support in place for future new long-haul services. At the same time, Geneva Airport has recently introduced an incentive focused on the use of the latest generation aircraft.”
The airport is also investing in its infrastructure. A few months ago, new infrastructure dedicated to intercontinental wide-body aircraft and non-Schengen flights was inaugurated, significantly improving the passenger experience. Work is also currently underway to implement a new state-of-the-art baggage handling and sorting system that will result in improved performance for airlines.