Arch of Triumph
All seven of the FTWAs which have been submitted this week have come from new entrants to the ‘Arch of Triumph’ competition. Will one of these ‘newbies’ mount a serious challenge to the industry marketing heavyweights which currently boss this competition? Find out here if they step-up or buckle under the pressure…a bit like American golfers at the Ryder Cup.
It’s been a long time coming, but anna.aero’s ‘home airport’ of London Gatwick has finally won its first ever ‘Arch of Triumph’ weekly certificate. This week, four global airports, including another London airport, slug it out for the honours.
Possibly the best winner’s photograph that anna.aero has received in the FTWA competition so far — Tokyo Narita’s firefighters pose proudly in all their cosmic gear along with their ‘Arch of Triumph’ winner’s certificate from last week.
Last month, this week’s winner – a major Asian airport – won its first weekly ‘Arch of Triumph’ title with this FTWA — the third lowest winning score of the year (22.8). This week it has scored over 10 more points to secure victory. But did the Japanese airport make it onto the overall leader board?
North America has secured its second win of the 2014 competition this week, with a Fire Truck Water Arch entry from Washington Dulles Airport, to celebrate the historic base launch by Frontier Airlines.
Following last week’s win of Samara (pictured), Russia secures its second Arch of Triumph winner in 2014. Therefore, the gateway to the capital of Republic of Tatarstan achieved this week’s monumental feat of airport marketing prowess, entering the ranking at position #8.
Russia wins its first ‘Arch of Triumph’ title in 2014, and in the process secures a spot on the overall leader board. The winning airport joins Vologograd (pictured) to become only the second Russian facility to win the prestigious airport marketing award.
Last week, Turkish Airlines started a twice-daily domestic connection from its Istanbul Atatürk global hub to Gazipaşa, a new route which produced a world-beating FTWA. With only one European entrant in this week’s competition, victory is perhaps destined for North America or Asia.
Budapest Airport became only the fifth airport in ‘Arch of Triumph’ history last week to win more than one weekly title, joining an elite band of fellow airport firefighters and marketeers. Quite rightly, they show off the second certificate to adorn the walls of the fire station in the Hungarian capital.
Until this week, Cambridge was the only airport to have won more than one ‘Arch of Triumph’ award so far in 2014. However this week another European airport has joined this elite club — find out which capital city airport it is inside.
From feast to famine. Having received a record-breaking 21 FTWAs last week, we are instantly brought down to earth with just a solitary effort for 23rd week of the ‘Arch of Triumph’ competition.
Included in this week’s bumper offering of 21 FTWAs are five from airports welcoming TAP Portugal, plus two, four tender FTWAs. It is also includes the first ever effort from one of the world’s most significant airports – London Heathrow – which might be an airport global leader, but how will it match up in terms of providing a world-beating FTWA like that provided by last week’s winners Frankfurt Airport?