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Produced in Las Vegas by:
On behalf of:
Texas
is more than
you think
The team from Texas
Tourism are here in Las
Vegas for World Routes 2013
to promote and support
Texas State, which is more
than just cowboys and
ranching. Diana Stevie,
Senior Public Relations
Manager at Texas Tourism,
discussed the extent of
Texas as an appealing
destination. She pointed out
that tourism in Texas is a
huge business:“At World
Routes, it is all about being
available; we are here as a
teaser to anyone who walks
by, enticing people to look
twice at what Texas has to
Putting Texas on the map for air service development, supporting their partners and promoting the Texas tourism product are:
Diana Steve, Senior Public Relations Manager and Nate Gieryn, Tourism Research Manager from Texas Tourism.
enter recession and the first
to leave”. If the state were a
country its economy would
rank 13th in the world. At the
centre of the investment is
the flight infrastructure to
help facilitate the growing
population, which has
increased by 4.3 million in the
last 10 years.
With its central US location,
Texas is ready and primed
for route development.Texas
Tourism is supporting its
partners, Dallas/FortWorth,
Houston Airports,Valley
International Airport, El Paso
International Airport, San
Antonio International Airport
and Austin-Bergstrom
International Airport.
Texas has been fortunate
with a new four times
weekly service by Air China
starting between Houston
Intercontinental and
Beijing, as well as Turkish
Airlines between Istanbul
and Houston Bush four
times weekly. Dallas/Fort
Worth welcomed new daily
services to Seoul and also to
Lima, both with American
Airlines. Expanded services
have been seen to Calgary,
Alberta and Cancun, and
service developments are
planned to Bogota.
offer. Our role is supporting
our partners to enhance and
encourage new air service
development through the
tourism product, which is
intrinsic to the success.”
Interestingly, Nate Gieryn,
Tourist Research Manager,
described how the industry
for Texas is worth $65
billion. The most important
point to note about Texas
as an investment area and
a tourist destination is that
the area is large and has
been more resilient in the
recent economic difficulties.
Gieryn described Texas as
being “the last state to
Texas Tourism’s show
stopping display
gave the team a real
presence in Las Vegas
with the help of a World
Champion Texas Trick
Roper who snagged
himself a catch when he
lassoed the Las Vegas
Showgirl.
